amy's Blog











{April 7, 2010}   Fashion journalism

At the beginning of the 20th century, fashion magazines began to include photographs or (PicS) and became even more influential than in the past. In cities throughout the world these magazines were greatly sought-after and had a profound effect on public taste. Talented illustrators  drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton which was founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years).

Vogue, founded in the US in 1892, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. Increasing affluence after World War II and, most importantly, the advent of cheap colour printing in the 1960s led to a huge boost in its sales, and heavy coverage of fashion in mainstream women’s magazines – followed by men’s magazines from the 1990s. Haute couture designers followed the trend by starting the ready-to-wear and perfume lines, heavily advertised in the magazines, that now dwarf their original couture businesses. Television coverage began in the 1950s with small fashion features. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows like FashionTelevision started to appear. Despite television and increasing internet coverage, including fashion blogs, press coverage remains the most important form of publicity in the eyes of the industry.

However, over the past several years, fashion websites have developed that merge traditional editorial writing with user-generated content.[14] New magazines like Runway Magazine, who is lead by Nole Marin from America’s Next Top Model, have begun to dominate the digital market with digital copies for computers, iphones and iPads.

Sporting a different view, a few days after the 2010 Fall Fashion Week in New York City came to a close, Fashion Editor Genevieve Tax said, “Because designers release their fall collections in the spring and their spring collections in the fall, fashion magazines such as Vogue always and only look forward to the upcoming season, promoting parkas come September while issuing reviews on shorts in January.” “Savvy shoppers, consequently, have been conditioned to be extremely, perhaps impractically, farsighted with their buying.”

Advertisements


et cetera
%d bloggers like this: